US chewing gum maker Wm Wrigley Jr has announced that it will launch seven new items under the Orbit, Juicy Fruit, Eclipse and Hubba Bubba brands this summer.
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“Wrigley’s product innovations are consumer-insight driven,” said Paul Chibe, senior director of marketing. “Innovation must meet the needs of consumers and deliver both value and fun. We’re very pleased with the new product line-up for the summer of 2005 and how well it addresses the wide variety of tastes and preferences among all our consumers – from age 6 to 60 and everywhere in-between.”
Among the new products are Orbit Sweetmint and Citrusmint, Orbit White Bubblemint, Cinnamon Eclipse mints, Juicy Fruit Sours Tropikiwi Kick, Hubba Bubba Triple Treat, and Hubba Bubba Max Cherry-Lemonade.
