Wal-Mart Stores has decided to pull its Price First private-label range in the US.
The retail giant is phasing out the low-cost own label and selling the lines under packer labels, a spokesperson told just-food.
Go deeper with GlobalData
The move comes amid claims Wal-Mart has also decided to stop selling organic products under the Wild Oats brand.
According to The Wall Street Journal, Wal-Mart is to end a deal it had had for two years with Wild Oats brand owner Yucaipa, the US private-equity firm. The move will take place over the coming months, the WSJ said.
The Wal-Mart spokesperson declined to comment on the report when asked to confirm the decision by just-food.
See Also:
Wal-Mart’s use of the Wild Oats brand was announced in April 2014. At the time, Wal-Mart said the move was made to provide “more affordable” organic products to US consumers. The products would “save customers 25% or more” on organic groceries.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe WSJ said Wal-Mart is looking to sell more organic produce and including other organic food in its Great Value own-label range.
