UK baker Warburtons has launched a crumpet twice the size of its standard line to target more meal times.
Darren Littler, Warburtons’ innovation director, said: “As shoppers continue to face increasing time-pressures, we understand the need for quick and easy meal time solutions and we’ve answered this demand with our new first-to-market Giant Crumpets.”
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Warburtons has invested over GBP7m (US$10.8m) in a new crumpet plant at its bakery in Bolton in north-west England to produce the new line and the standard-sized crumpets.
The company has secured listings for the new products at retailers including Asda, Sainsbury’s, Morrisons, and The Co-operative Group. They are available in packs of two with an RRP of GBP0.69.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
