UK baker Warburtons has launched a crumpet twice the size of its standard line to target more meal times.
Darren Littler, Warburtons’ innovation director, said: “As shoppers continue to face increasing time-pressures, we understand the need for quick and easy meal time solutions and we’ve answered this demand with our new first-to-market Giant Crumpets.”
Warburtons has invested over GBP7m (US$10.8m) in a new crumpet plant at its bakery in Bolton in north-west England to produce the new line and the standard-sized crumpets.
The company has secured listings for the new products at retailers including Asda, Sainsbury’s, Morrisons, and The Co-operative Group. They are available in packs of two with an RRP of GBP0.69.
See Also:
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData