Welch’s, the US-based grape product business, has announced Chris Caswell is to become its new chief financial officer.

Caswell has been interim CFO at Welch’s since September, the Concord, Massachusetts-based business said.

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Caswell comes to Welch’s, which makes a range of juices and fruit snacks, with 20 years of finance and operations experience and has held CFO and chief audit officer roles in both private and public companies across a number of industries including consumer goods. 

Prior to joining Welch’s, he was the chief operating and financial officer for the Americas arm of shoe retailer Clarks. Previously, Caswell held a number of roles at Keurig Green Mountain (now Keurig Dr. Pepper), including CFO of the international division and chief audit executive.

Welch’s CEO Trevor Bynum said: “Chris has become an integral part of our leadership team, He brings a depth of financial experience and a track record of leading meaningful business improvements.”

Welch’s is a co-op of about 800 family farmers located across America. Its products are sold throughout the US and in approximately 40 countries around the globe.

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