Promotion in Motion, which manufactures Welch's Fruit Snacks under licence, has dismissed a lawsuit accusing it of false advertising.
The case, Atik and Lau et al vs. Welch Foods and Promotion in Motion, insists Fruit Snacks are "no more healthful than candy" but marketing associated with the product suggests otherwise. "Welch Foods has deceived shoppers by engaging in a deceptive marketing campaign to convince consumers that Welch's Fruit Snacks contained significant amounts of actual fruits shown in the marketing and on the labelling of products, were nutritious and healthful to consume, and were more healthful than similar products," the plaintiffs alleged.
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While the Fruit Snacks do contain fruit, their ingredients list also includes corn syrup, sugar and modified corn starch, the complaint argued. The sugar content across the Fruit Snacks line is above 40%, court documents stressed.
A spokesperson for Promotion in Motion said that the company "stands behind" the Welch's Fruit Snacks products and packaging. "It is a fact that fruit, whether in the form of juices or more recently purees, has always been the first ingredient in Welch’s Fruit Snacks. Our labelling is truthful and gives consumers the information they need to make informed decisions"” the spokesperson told just-food.
"The legal complaint against Welch’s Fruit Snacks is false and misleading, and we will defend the brand with the facts and record behind us."
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