The Promotion In Motion Companies, the US firm behind Welch’s Fruit Snacks and Sour Jacks, has started work expanding its production site in New Jersey.

The business is spending US$30m on the project at the facilities in Franklin Township, which was prompted by “increasing product demand”.

Promotion In Motion said it was adding new production lines, as well as areas including a visitors centre.

“We are continuously working to grow our business and to upgrade in scope and scale,” president and CEO Michael Rosenberg said. “This new expansion will allow the company to continue growing our domestic and international footprints as we’ve been successfully driving double-digit growth year over year.”

Privately-held Promotion In Motion, which is based in Allendale in New Jersey, has a product portfolio that also includes Welch’s Fruit Rolls, Sour Candies and Sun-Maid.

The company, which was originally founded in 1979, has wholly-owned affiliates in Canada, the UK and Spain. 

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