Wessanen, the Dutch food group, has launched what it says is the first organic stock pots in the UK.
Available in three flavours – chicken, beef and vegetable – the new additions are being sold under the Kallo brand.
The products are gluten-free and contain no artificial flavours, preservatives or MSG.
Sold in a four-pot pack, the products will be sold in Morrisons, Asda, Tesco and Sainsbury’s stores nationwide with a RRP of GBP1.80 (US$2.36).
They will also be sold in addition to independent health food shops.
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The stock pots are intended to enhance the taste of soups, stews and pasta dishes.
To support the launch, Wessanen is investing in a “heavy in-store media campaign”, which will include trolley ads and retailer press activity, based around the line ‘stock exchange’.
Beth Roxburgh, Kallø brand manager at Wessanen’s UK arm, said: “We pride ourselves on our range of delicious organic, gluten-free stocks and gravies, that enable us to meet customer needs in this category. As the UK’s leading organic stock cube brand, a stock pot was the next logical addition to our portfolio – allowing us to bring an organic alternative to the growing stock pot market.”
