Wessanen, the Dutch food group, has launched what it says is the first organic stock pots in the UK.
Available in three flavours – chicken, beef and vegetable – the new additions are being sold under the Kallo brand.
The products are gluten-free and contain no artificial flavours, preservatives or MSG.
Sold in a four-pot pack, the products will be sold in Morrisons, Asda, Tesco and Sainsbury’s stores nationwide with a RRP of GBP1.80 (US$2.36).
They will also be sold in addition to independent health food shops.
The stock pots are intended to enhance the taste of soups, stews and pasta dishes.
To support the launch, Wessanen is investing in a “heavy in-store media campaign”, which will include trolley ads and retailer press activity, based around the line ‘stock exchange’.
Beth Roxburgh, Kallø brand manager at Wessanen’s UK arm, said: “We pride ourselves on our range of delicious organic, gluten-free stocks and gravies, that enable us to meet customer needs in this category. As the UK’s leading organic stock cube brand, a stock pot was the next logical addition to our portfolio – allowing us to bring an organic alternative to the growing stock pot market.”