European health foods group Wessanen booked a jump in first-half sales and profits this morning (25 July) thanks to the continued growth of its branded sales. 

Wessanen said revenue in the first six months of the year mincreased by 14% to EUR325.6m (US$379.8m). Group sales were lifted by the organic expansion of its branded portfolio, the Kallo-to-Bjorg manufacturer revealed. Branded sales increased 7.8% in the period and the top line was further boosted by a contribution from M&A.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

CEO Christophe Barnouin noted Wessanen’s private-label and distribution brand sales dropped “close to” 20%. This, he said, is “in line” with Wessanen’s strategy to shift its product mix toward brands that generate higher returns. 

“We have managed to sustain healthy profitable growth throughout the first half of 2017. Many of our own brands are growing at strong double-digit levels in H1 while the private label and distribution brands have declined by close to 20% in line with our strategy,” he noted. 

The owner of Whole Earth peanut butter said its operating profit rose to EUR30m in the half, compared to EUR24.4m reported in the comparable period of last year. Net earnings were also up at EUR20.3m versus EUR16.3m. 

Barnouin said improved profitability was driving higher operating margins as well as “providing fuel” for reinvestment in branded growth. “We remain confident that 2017 will be yet another year of healthy, sustainable and profitable growth for Wessanen.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact