WhiteWave Foods is launching a fresh soya-based toddler milk under its Alpro brand in the UK.
The Alpro Soya Growing Up drink is being rolled out in Tesco stores throughout the UK now, a spokesperson for the company told just-food. It is available in one-litre cartons. An ambient variant was launched in 2013.
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Vicky Upton, head of marketing for Alpro in the UK and Ireland, said the drink is “nutritionally tailored” for toddlers from one year upwards.
“It’s low in sugars, plant-based and naturally lactose-free, making it a great option for parents of children with lactose intolerance. It also provides little ones with key nutrients needed for normal growth and development, including calcium, vitamin D and protein,” Upton said.
Alpro stressed that, according to research from Mintel, 6-8% of UK children have an allergy. “We’ve launched this product into the chilled aisle to respond to demand from the growing number of shoppers who are seeking nutritionally-sound “free from” products that their children will actually enjoy. Our Soya Growing Up drink can be drunk hot or cold, and is ideal for cooking with too – so it’s a really versatile choice,” Upton added.
WhiteWave Foods agreed to a US$12.5bn takeover bid from Danone this summer.
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