Australia-based agri-food company Wide Open Agriculture has confirmed that it is considering selling its Dirty Clean Food brand to drive shareholder value.

The regenerative food and agriculture business has published statements on the Australian stock exchange ASX, confirming that it is “contemplating the sale of the food brand (among other options) as a strategic [step] that may drive shareholder value”.

Wide Open Agriculture said the “process is ongoing and that initial discussions remain confidential”.

Following an article in the Australian Financial Review on 14 February suggesting a possible sale of the asset, the agri-food company requested a trading halt. 

It said it requests the halt to remain in place until further clarification from the company.

The Kewdale, Western Australia-headquartered company’s Dirty Clean Food operation is described as a “soil-to-table” brand with a portfolio including a variety of meat products, fruit and vegetables, bakery items and eggs. It also manufactures ready-made food such as pizza and cheeseboards.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The parent company also owns Wide Open Ingredients. Its main product is Buntine Protein, a plant-based protein derived from lupins grown in Australia.

In October last year, the agri-food business acquired the Germany-based sweet-lupin producer, ProLupin for €2.5m ($2.69m).

It received a A$5m ($3.3m) grant from the Western Australian Government’s Investment Attraction Fund last August. The funds are supposed to support the company to build a facility that makes Buntine Protein-enhanced oat milk.

The plant will be located in Western Australia.