The Consumer Goods Forum has unveiled a new set of industry-wide resolutions designed to promote health and wellness.
On the first day of its annual global summit in Barcelona today (15 June), the Forum committed to improving access to healthier products, providing “transparent, fact-based” information to allow consumers to make informed dietary decisions and promoting educational programmes that raise awareness of healthy lifestyles.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The collaborative work to promote these resolutions will be carried out by a working group led by Nestle CEO Paul Bulcke and Ahold CEO Dick Boer. Other companies represented will include Aeon, Carrefour, Delhaize, General Mills, Grupo Bimbo, Kellogg, Kraft, Metro, Pepsio, Tesco Unilever and Wal-Mart.
The next steps for the working group will be to define implementation plans and measurements, the global trade and industry body said.
