The top ten global consumer trends, set to dictate new product development over the coming years, include convenience and health, according to a new report.
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Global Consumer Trends, from independent market analyst Datamonitor, suggests the top ten consumer mega-trends range from ‘age complexity’ and ‘gender complexity’ to convenience, health and individualism.
“Manufacturers and retailers must face up to the fact that the days of conjuring up new products without basing them on these consumer mega-trends are numbered. Now, it is changing values and attitudes calling the shots. To be successful, a product or service will have to be founded on at least one and ideally several of these mega-trends,” said Gavin Humphries, consumer market analyst and author of the study.
The top ten “mega-trends”, according to Datamonitor, include age complexity – kids are growing up younger but more adults want to be teenagers; gender complexity – the feminisation of society; lifestage complexity – traditional lifestages being delayed or abandoned; income complexity – parallel movements towards both everyday luxury and anti-luxury; individualism – the march of self-expression; homing – consumers becoming more rooted in home and family life; connectivity – the increasing desire for belonging; sensory – the importance of experience; convenience – the demand for easier, faster, disposable products; and health – the growing recognition that physical and mental wellbeing matter.
“These ten mega-trends all have longevity. Like all true trends they have been and will be with us for the next decade at the least,” Humphries added.
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