The European Union (EU) has hit back in a highly undiplomatic trans-Atlantic row over whether it or the US is offering more concessions to boost the World Trade Organisation’s (WTO) Doha Development Round.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


A European Commission note said US Trade Representative criticism – reported in just-food.com – “seriously twists the truth about the value of the EU’s market access position” in the round’s food talks. The USTR said the EU offer “pales in comparison” with its own, protecting special EU production interests. The Commission however claims its proposal “cuts the highest tariffs the most” – by 60%, roughly halving its average food tariff to just 12%, matching US averages. “And the US routinely describes itself as the most open agricultural market in the world!”, sneered the Commission note.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact