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March 3, 2015

Yasso launches Greek Yoghurt candy bars

Yasso Frozen Greek Yogurt is launching what the company said was the “first ever” frozen Greek yoghurt candy bar line.

Yasso Frozen Greek Yogurt is launching what the company said was the &quotfirst ever&quot frozen Greek yoghurt candy bar line.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

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The range consists of two flavours: Sea Salt Caramel Candy Bar and Toffee Crunch Candy Bar.

The frozen yoghurt maker is also expanding its existing range with the addition of Chocolate Chip Cookie Dough and Coffee Chocolate Chip frozen yoghurt varieties. The group's eight existing products have also undergone a packaging revamp.

"At Yasso, we love dessert and are passionate about crafting solutions that allow consumers to have a little bit of indulgence every day," said Yasso co-founder Drew Harrington. "The new products and updated packaging speak to the brand's commitment to taste, quality and nutrition, and the flavours are amazing; everyone loves Chocolate Chip Cookie Dough, and at only 100 calories, you can't go wrong.&quot

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img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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