Turkish food group Yildiz Holding is aiming to offload its UK-based cracker brand Jacob’s this year, according to a new report.

News agency Bloomberg, citing “two people with close knowledge of the matter”, said the owner of McVitie’s digestives and Godiva chocolates may offload the entire business or sell a stake to an investor.

Its sources confirmed earlier reports that Yildiz has hired investment bank Oppenheimer to oversee an auction of Jacob’s, which it runs through its UK-based international snacks business Pladis.

Yildiz acquired Jacob’s when it bought United Biscuits in a US$3.1bn deal in 2014.

But the company is now debt-laden and agreed a settlement with banks last year which means it has to sell assets as part of a $6.5bn loan restructuring deal.

Last week it agreed to sell Asia Pacific retail licences for its Godiva chocolate brand to Asian private-equity firm MBK Partners.

When approached by Bloomberg, Yildiz and Oppenheimer declined to comment on the story.

just-food has additionally asked Pladis for a reaction to the Bloomberg report.