Kinnerton, the UK chocolate maker owned by German confectioner Zertus , has expanded the line of products sold under its Just free-from brand in the UK market.
The company was selling one Just product – a sharing bar of dark chocolate – but has broadened the range, which now comprises a snack-sized dark chocolate bar, a chocolate orange bar and a box of mint chocolate disks. All products are free from dairy, egg, gluten and nut ingredients.
Kinnerton is a major player in licenced confectionery in the UK, manufacturing products sold using TV and film characters including Thomas the Tank Engine, Peppa Pig and Star Wars. It also manufactures private-label lines for retailers.
Asked if Kinnerton was looking to expand the proportion of its annual sales generated by the Just brand, a spokesperson said: “Kinnerton own brands are a big part of what Kinnerton do and they are continuously expanding their range. Kinnerton has an ambition to grow year-on-year and are confident their own brands will help contribute towards this.”
The sharing dark chocolate bar has an RSP of GBP1.50 (US$1.97) for an 85g bar. The new, snack-size 25g bar has a recommended price of GBP0.65, as does the chocolate orange variety. The box of chocolate disks, sold in a 120g pack, has a recommended price of GBP5.
Kinnerton, set up in 1978, was acquired by UK business Zetar in 2005. In 2012, the privately-owned Zertus swooped to buy Zetar in a deal that, at the time, valued the UK business at GBP43m.