Zespri, the kiwifruit supplier, is to open an office in California in a bid to fuel its growth in North America.
The New Zealand-based business said the office in Orange County would help it grow its volume “significantly” in North America in 2016.
“US demand for Zespri Green kiwifruit also continues to climb as consumers discover the delicious and vastly superior eating experience of Zespri kiwifruit,” Glen Arrowsmith, market manager for Zespri in North America, said. “Zespri shows steady growth in both Organic Green and Organic SunGold varietals as well. We are committed to the North America market as we see a real opportunity for the kiwifruit category to grow as consumers experience premium quality Zespri fruit.”
The company said there had been “very positive consumer reaction” to the kiwifruit last year. Nevertheless, Zespri has re-branded the fruit with new “consistent” packaging set to roll out. Zespri is also investing in a TV, print and digital marketing campaign.