US seasoning producer EZ Bombs has secured $25m in a Series A funding round led by private-equity firm Cavu Consumer Partners.
In a statement, the Florida-based company said the capital injection would be used to “support wider distribution, additional manufacturing capacity, new products and executive hires”.
EZ Bombs was founded in late 2023 by CEO Brandon Castaneda, his mother Tina Castaneda and his sister Nichole Munoz.
The brand sells shelf-stable, dissolvable seasoning balls designed to help in the making of Mexican dishes like birria, pozole and chicken chipotle. Its products are made by co-manufacturers in California.
“Partnering with Cavu lets us bring that to a lot more families, along with a lot more of the dishes we grew up on,” Brandon Castaneda said.
As part of the transaction, Cavu principal Brandon Neumann will join the company’s board of directors. The private-equity firm declined to disclose the size of its stake in EZ Bombs.
Neumann said: “Most seasonings are sold as ingredients while EZ Bombs starts with the meal.
“The speed with which EZ Bombs moved from digital demand into national retail – while remaining disciplined and profitable from day one – was one of the things that got our attention.”
EZ Bombs initially built its business through TikTok Shop and Amazon. The company said it sold more than 1m units through TikTok Shop in 2025.
The business said it expanded from no retail locations at the start of 2025 to more than 8,000, with products now listed at Walmart, Target, Costco, Kroger, Albertsons and Publix.
Cavu told Just Food EZ Bombs had "seen best-in-class velocities for the category at major American retailers such as Walmart". It declined to comment on how EZ Bombs' sales split between the digital and physical retail channels.
The private-equity house's internal operating arm, Uncommon, will “partner closely” with the brand across retail and digital commerce expansion, according to the statement.
The investment firm’s portfolio includes functional beverage brand Recess, along with pantry labels Sauz and Gymkhana Fine Foods.
Cavu also backed soda maker Poppi, which PepsiCo acquired for $1.95bn.
