Daily Newsletter

29 August 2023

Daily Newsletter

29 August 2023

Danone replaces Russian dairy brand in Ukraine

Previously, the Ukrainian product line was marketed under the Prostokvashino brand, which stems from Soviet-era cartoon series.

Henry Mathieu August 25 2023

Danone has retired the Prostokvashino brand in Ukraine and introduced a new brand into the market.

The French dairy giant announced the new Prosto Nashe (literally translated from Ukrainian meaning “simply ours”) on Ukraine’s Independence Day yesterday (24 August).

The new brand’s portfolio will include milk, kefir, ryazhanka (a fermented milk product), sour cream and cottage cheese. All products will be produced at one of the Danone plants – in Kremenchuk, Poltava region – from milk supplied to the plant from nearby farms.

Previously, the Ukrainian product line was marketed under the Prostokvashino brand, which stems from Soviet-era cartoon series.

Evgeny Bardzik, marketing manager of Prosto Nashe, stated: “Having left the name in the past, we are taking with us into the future our experience in production, our expertise in the quality of milk and dairy products, our unwavering commitment to support local farmers supplying us with raw materials.”

Andriy Poluektov, the marketing director for Danone’s business in Ukraine, said: “The Prosto Nashe brand in every manifestation, starting from the form and content and ending with each individual element of the identity on the packaging, demonstrates the values it professes: it is, first of all, care for loved ones and relatives, which is manifested in unsurpassed quality and taste.

“Prosto Nashe is not a play on words, but the true essence of the brand, which reminds us of simple values that are important now more than ever,” he added.

Just Food has contacted Danone for further comment.

Last month, the Kremlin took over the company’s Russian operations, as well as assets owned in the country by Danish brewer Carlsberg. Danone, however, insisted that it still owned the seized operations.

Could the consumer industry be bolstered by the increased use of AI

The consumer goods, foodservice, and packaging sectors are undergoing digital transformation, accelerated by the COVID-19 pandemic and changing consumer preferences. Data science and ML are strong investments across all areas. For the most part, these sectors will not play a significant role in creating and developing AI hardware or platforms, but will instead help scale up the adoption of AI technologies, such as CV, conversational platforms, and smart robots.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Your corporate email address *
First name *
Last name *
Company name *
Job title *
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close