Skip to site menu Skip to page content

Lindt & Sprüngli cuts sales forecast as pricing eats into volumes

The downgrade follows “subdued consumer sentiment and increased price sensitivity”, Lindt said.

Aninda Chakraborty September 29 2026

Lindt & Sprüngli has lowered its forecast for its annual organic sales, citing the impact of price increases and weaker volumes.

The Swiss chocolate maker expects its organic sales to be flat at worst or up 2% for the year, down from its previous forecast of a 4-6% increase.

The downgrade follows “subdued consumer sentiment and increased price sensitivity”, which led to lower-than-expected order volumes in certain European markets, Lindt said today (29 September).

Germany, Switzerland and Austria were cited as the most affected countries, with the pressure most visible on the Lindor maker's seasonal ranges.

Lindt also said an “unprecedented heatwave” further weighed on European sales.

Despite the weaker sales outlook, the group maintained its 2026 EBIT margin guidance, reiterating it still expects an improvement of 20 to 40 basis points versus last year.

Lindt CEO Adalbert Lechner said: “As cocoa prices have eased from historical highs, we expect cost pressure to gradually normalise in the coming months.

“We are confident that our adjusted pricing strategy, increased brand investments, innovations, and ongoing cost savings will materialise, and that demand will improve, contributing to a positive volume growth in 2027.

“This will be supported by our strong balance sheet and ongoing robust free cash flow generation.”

Lechner added the group’s performance outside Europe remained supportive, citing “robust” trading in key markets including North America and Asia.

The company also reaffirmed its medium- to long-term targets from 2028 onwards, including organic sales growth of 6-8% and annual EBIT margin improvement of 20 to 40 basis points.

The revised 2026 view comes after Lindt reported lower first-half volumes as it pushed through price increases.

The Ghirardelli owner’s volume/mix fell 7.5% in the first six months of 2026, following a 6.6% decline in 2025.

In July, when reporting the first-half results, Lechner said Lindt expects “flat volumes” for the second half of the year.

Europe accounted for nearly half of Lindt’s first-half sales of SFr2.33bn ($2.86bn). In the same period, an 11.8% increase in pricing helped the group deliver organic growth of 4.3% over the six months.

The company is focusing on smaller pack sizes, lower prices in key European markets and new retail stores to help stabilise volumes in the back half.

It will issue financial guidance for 2027 in the first quarter of next year.

Asked for confirmation by Just Food today on Lindt's pricing strategy, a spokesperson said the actions will not necessarily translate to broad price cuts.

"Looking ahead, our adjusted pricing strategy does not imply broad-based price reductions. Rather, we will continue to take a targeted and market-specific approach, supported by easing cocoa prices, promotional activity and ongoing brand investments," the spokesperson said.

"We are seeing encouraging initial effects from the targeted measures implemented in recent months, including selective price adjustments, price-pack architecture changes and promotional support, but these measures are taking longer than anticipated to fully translate into volume recovery.

"We have already implemented targeted price adjustments in selected markets, particularly Germany, Switzerland and Austria, and are seeing positive early trends where these measures have been introduced."

--

On Just Food, alongside the daily diet of news, analysis and interviews on the website, we have a quarterly digital magazine in which we dig into some of the hot topics facing the sector.

The latest edition, out now, has as its cover story a look at how snack makers are adjusting to the rise of GLP-1 drugs.

“In no way do we see GLP-1 as the end of snacking,” Bosco Fonts, the CEO of Cerealto, told Just Food. “On the contrary, snacking is the unlikely winner of GLP-1.” Is he right?

The issue also explores the questions facing Big Food as some of the major names in the industry talk up their efforts on regenerative agriculture, while we also weigh up the development of the alt-milk market in Japan.

The magazine includes an interview with French dairy giant Bel about its plans to grow in the US, the Laughing Cow maker’s largest market.

And we speak to the founders of Biomel Gut Health about why they believe the UK plant-based business can successfully ride the interest in gut-health seen in the country.

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close