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Misha’s snaps up dairy-free cheese peer Vertage

Misha’s said it expects the deal to allow it to meet “growing consumer demand for innovative dairy-free alternatives”.

Vishnu Priya N January 17 2025

Misha’s has acquired fellow US dairy-free cheese supplier Vertage to broaden its product range amid “growing consumer demand” for alt-cheeses.

The acquisition broadens Misha's product portfolio to include shredded and sliced non-dairy cheeses, with plans to expand further into additional categories this year.

Misha’s said it expects the deal to allow it to meet “growing consumer demand for innovative dairy-free alternatives”.

The move will also allow the company to tap into Vertage’s partnership with Fresh Del Monte Produce.

In a statement, Misha's said the acquisition provides it access to Fresh Del Monte's "comprehensive" logistics network.

Misha's founder and CEO Aaron Bullock said: “By integrating Vertage's expertise and leveraging Fresh Del Monte's infrastructure, we're not only scaling our operations but also evolving our product offerings to meet consumer demand.

“The introduction of shredded cheeses and slices is just the beginning – we’re excited to unveil even more categories in 2025.”

Furthermore, Misha's plans to use Fresh Del Monte's "advanced" production capabilities to launch product lines.

Misha's products are available at retailers including Kroger, Walmart, Erewhon, Mother's Market and Whole Foods Market.

Following the deal's completion, Vertage CEO Tim Wildin will move to the role of chief marketing officer at Misha's.

Wildin said: “Misha's and Vertage share a mission to reimagine the future of food. This acquisition allows us to bring our innovations to more consumers while staying true to our commitment to taste, quality, and sustainability.

“I’m thrilled to see Misha's leverage our technology to expand the product line and redefine how delicious dairy-free cheese can be.” 

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