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Spain’s MaserGrup eyes M&A amid sales push

The food-and-drinks company is looking to double its sales within four years.

Dean Best June 22 2026

Spain-based MaserGrup is on the look-out for acquisitions as the food-and-drinks business aims to double sales within four years.

The company, which owns baby-food supplier Fruselva and vermouth business Emilio Miró Salvat, said it is targeting “€400m or €500m” ($458.5m to $573m) in annual revenue “in three or four years”. It generated revenue of €224m in 2025.

The family-owned group, which is also active in construction and real estate, has set out a €100m investment plan to expand through the establishment of new factories and M&A.

“We will have to take risks and innovate. The vision must be global. We seek to grow with factories and companies that provide synergies, range, volume and innovation,” Xavier Martínez, MaserGrup’s founder and president, told Spanish daily La Vanguardia in quotes posted on the company’s website.

Martínez said he wants to double the number of factories run by the Fruselva business. At the moment, Fruselva has sites in Spain, Chile and Colombia. It also has offices in the US, Mexico and China. “We want to go from exporting to having a local presence,” he said.

This year, MaserGrup is forecasting sales of €260m, Martínez told La Vanguardia.

In July last year, the company snapped up local spirits business Perucchi 1876.

A month earlier, MaserGrup invested in Holle Baby Food,  a Switzerland-based business marketing organic baby food.

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