St. Ewe Free Range Eggs has appointed former Müller executive Justin Cook as chairman of the family-owned UK business.

Cook was formerly CEO of Müller’s yogurt and desserts operations in the UK and Ireland until 2023. His career also spans roles at Kraft Heinz, Mondelez International and Jacobs Douwe Egberts.

Founded by Bex Tonks, St. Ewe Free Range Eggs supplies the brands Rich Yolk, Original and Super Eggs. It employs more than 150 people.

Alongside Cook’s appointment, Doug Hunt and Simon Moore are joining the Cornwall-based company as non-executive directors.

Tonks, who is CEO and also sits on the board of the National Farmers Union (NFU), said: “These appointments bring exceptional experience, leadership and values alignment to our board at a hugely exciting time for St. Ewe.

“As we continue to scale the business, invest in innovation and champion better farming and food production, Justin, Doug and Simon each bring deep expertise that will help guide the next phase of our growth while protecting the culture and values that make St. Ewe special.”

Hunt’s previous roles include executive positions at PwC, Christie Group and the East of England Co-op. He is a managing partner at law firm Fisher Jones Greenwood.

Moore’s background includes senior roles at Dalgety Spillers, Patak’s Foods, RF Brookes and Coldwater Seafoods. He also worked for the John Lewis Partnership, where he held executive positions at UK grocer Waitrose.

St. Ewe Free Range Eggs, which describes itself as a “challenger brand” and is B-Corp certified, is due to open a new pasteurisation facility this month “as part of its continued investment in growth and innovation”.

Its latest accounts filed with Companies House in London – for the year to 31 March 2025 – show the company’s revenue almost doubled to £50.9m ($66.9m) from £27.3m a year earlier.

Net profit grew to £1.9m from £1.7m in the corresponding period.