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Supreme shares rally on upbeat trading update

The owner of the Sci-Mx sports nutrition brand and Battle Bites line of protein bars forecast a 15% increase in revenue.

Shares in UK-based FMCG group Supreme rallied today (20 April) as the nutrition business said annual sales and profits will likely beat market expectations.

In a trading update, the London-listed group said it anticipates revenue and adjusted EBITDA will come in “significantly ahead of market consensus” for the year to 31 March.

The owner of the Sci-Mx sports nutrition brand and Battle Bites line of protein bars forecast a 15% increase in revenue to around £265m ($358.3m) compared to fiscal 2025. Adjusted EBITDA is likely to have edged up to £40.6m from £40.5m.

Supported by last year’s acquisition of the SlimFast brand in the UK and Europe, Supreme said the results would beat the consensus estimate of £245m in revenue and £37m in adjusted EBITDA.

At the levels anticipated, both would be a “record”, the company said. Shares in Supreme were up 8.7% at 154.35 pence as of 13:07 BST in London today. They have climbed 3.6% so far this year.

Supreme added the drinks and wellness category of the portfolio, which also includes vapes and batteries, “performed strongly”, helped by the SlimFast acquisition.

The deal for the SlimFast assets in the UK, Ireland and Europe from Ireland-based Glanbia was valued at around £27m.

Announcing the transaction in October, Supreme said “SlimFast is ideally placed to capitalise on the growing demand for GLP-1 products, which require nutrition and protein supplementation both during treatment and as an ideal ‘follow-on’”.

Glanbia had already sold the SlimFast assets in North America – the US, Canada and Mexico – to Heartland Food Products Group last year.

The expected results for 2026 are “supported by significant growth in vape sales and the positive impact from acquisitions and new products”, Supreme added.

Despite the disposable vape ban in the UK announced last June, sales in the category are likely to exceed 10% on the previous 12 months, Supreme said.

Outside of the current reporting period, Supreme also struck a deal in 2024 to acquire the sports nutrition business FoodIQ UK Holdings out of administration.