US outlines children’s health strategy with few details
The Trump administration has issued a report tracing out policy changes to improve the health of US children but the…
Consumer Trends
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Mars rings innovation “magic triangle” – R&D VP Karina Zimerfeld on quest for brand loyalty
Mars’ latest innovation in food features a range of ready meals centred on convenience for the busy consumer looking for…
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UK gives baby-food firms 18 months to act on salt, sugar
Baby-food manufacturers operating in the UK have 18 months to cut salt and sugar in their products under new "guidelines"…
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“It had to come back to doubling down on product quality” – White Rabbit’s Nick Croft-Simon on how UK gluten-free firm’s investment is paying off
UK gluten-free business White Rabbit is ten years old and is showing no signs of slowing down. In recent months,…
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How are food brands using AI to analyse consumer behaviour?
In an industry where consumer tastes seem to evolve at pace, understanding what people want before your competitors is a…
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Lotus Bakeries hits cereal start-up Holie’s with lawsuit
Lotus Bakeries, the Belgian snacks major, has taken Dutch cereal start-up Holie’s to court in an advertising spat. The owner…
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RFK Jr. and MAHA want to change the US food industry. Will it work?
The US food industry continues to navigate a complex maze of challenges, including inflation, supply chain headaches, sluggish sales growth…
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Flavour, ethics and affordability – the factors shaping Gen Z consumption in Indonesia
Food companies doing business in Indonesia are intensifying efforts to attract Gen Z consumers, who are demanding products that not…
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Seeking sweet spots: the key ingredients for confectionery NPD
Snacking has become a staple part of diets but how can confectioners navigate rising consumer interest in health and a…
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UK watchdog bans Cadbury ad over calorie claim
The UK's Advertising Standards Authority (ASA) has banned a radio advertisement for Mondelez International's Cadbury Delights after a complaint about…
