Morrisons today (1 May) gave the first significant details on its plan, announced in March, to lower prices across the store in a bid to stem and revitalise the UK grocer's falling sales.
Morrisons has set out its bid to win back consumers and reignite sales - and the UK's fourth-largest grocer has insisted it could hold its own in an increasingly price-focused market.
UK grocer Morrisons plans to increase its investment in pricing in order to "strengthen" its competitive proposition.
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