Breakfast cereals

Sunny side up for Latin America breakfast cereals

It’s not just snap, crackle and pop in Latin America… but pester power is one of the key drivers of…

US: Kellogg unveils 2007 NPDs

Kellogg said that it is increasing its focus on innovation in the convenience, heath and wellness categories in the coming year,…

US: Kellogg profit dips on increased costs

Kellogg has revealed that fourth quarter profits at the US’s largest cereal maker declined by 5% due to increased fuel,…

US: Kellogg cereal salt levels vary across regions, say campaigners

Kellogg breakfast cereals sold in different regions contain varying amounts of salt, with those sold in the UK and Ireland…