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    Breakfast cereals

Breakfast cereals

It?s not just snap, crackle and pop in Latin America? but pester power is one of the key drivers of the booming branded breakfast cereal market, despite relatively high retail prices. Emily Woon reports.

US: Kellogg unveils 2007 NPDs

Kellogg said that it is increasing its focus on innovation in the convenience, heath and wellness categories in the coming…

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