Breakfast cereals Archives - Just Food
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Breakfast cereals

Sunny side up for Latin America breakfast cereals

It’s not just snap, crackle and pop in Latin America… but pester power is one of the key drivers of the booming branded breakfast cereal market, despite relatively high retail prices. Emily Woon reports.

US: Kellogg unveils 2007 NPDs

US: Kellogg unveils 2007 NPDs

Kellogg said that it is increasing its focus on innovation in the convenience, heath and wellness categories in the coming year as the Battle Creek, Michigan-based cereal manufacturer unveils a swath of new product releases lined up for 2007.

US:  Kellogg profit dips on increased costs

US: Kellogg profit dips on increased costs

Kellogg has revealed that fourth quarter profits at the US’s largest cereal maker declined by 5% due to increased fuel, energy, commodity and benefit costs in the fourth quarter.