With changing lifestyles and growing spending power, packaged soup is a growth segment in Latin America. Emily Woon, senior industry analyst at Euromonitor International, highlights the key market trends and reviews current new product activity.
It’s not just snap, crackle and pop in Latin America… but pester power is one of the key drivers of the booming branded breakfast cereal market, despite relatively high retail prices. Emily Woon reports.
Following steady declines in 2002 and 2003, retail sales of bakery products in Latin America posted a 9.6% rise in 2004, boosted by lifestyle changes and trends in health, wellness and convenience. But despite these trends, price is still particularly important to Latin American consumers. Euromonitor's Francisco Redruello reports.