Fairtrade - an international brand Archives - Just Food
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Fairtrade - an international brand

Fourteen Fairtrade facts

Fairtrade is a growing movement and product category in more and more markets around the world but the phenomenon is a tricky one to categorise. With a little help from the Fairtrade Foundation, here are...

Fairtrade – from the church hall to the supermarket

Fairtrade – from the church hall to the supermarket

Buoyed by changing consumer values and increasing interest from major corporations, the Fairtrade movement has gathered pace in many European markets over recent years, and sales of Fairtrade foods, such as bananas, coffee and chocolate, have grown rapidly. Ben Cooper reports on a campaigning and, more crucially, a brand-marketing success story.