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    Fairtrade – an international brand

Fairtrade – an international brand

Buoyed by changing consumer values and increasing interest from major corporations, the Fairtrade movement has gathered pace in many European markets over recent years, and sales of Fairtrade foods, such as bananas, coffee and chocolate, have grown rapidly. Ben Cooper reports on a campaigning and, more crucially, a brand-marketing success story.

Fourteen Fairtrade facts

Fairtrade is a growing movement and product category in more and more markets around the world but the phenomenon is…

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