There is a growing trend for adults to feel too busy to cook, relying instead on convenience food. Manufacturers have responded by creating healthy and tasty ready meals. Great strides have also been made to...
According to research from organic baby food producer Hipp Organic and Bounty, the direct marketing company specialising in family products, reveals that one in three toddlers in the UK are most frequently fed ready-made toddler foods at mealtimes.
Sales of organic baby food have risen dramatically in recent years. In order to compete, conventional baby food brands are having to innovate – something that can be difficult in a market made up of powdered milk formulas and pureed vegetables. But innovation in convenience and health could be the answer, as Hugh Westbrook reports.
Organic baby food has been a runaway success. The organic share of the UK babyfood market is approaching half. Yet once the children get big enough to chew their own food, it’s back to a much more conventional diet. Chris Lyddon investigates.