Food producers in France are backing a government campaign to encourage healthy diets, but the industry argues that a wider national response is required to persuade consumers to fight obesity effectively. Peter Crosskey reports.
Nine food industry giants - Coca Cola, Ferrero, Danone, McDonald's, Auchan, Carrefour, Casino, Monoprix and Unilever - have each signed an individual charter setting out their commitment to "nutritional progress" within the framework of the French Ministry of Health's anti-obesity campaign.
What keeps food industry executives awake at night? As we go into 2007, health and nutrition has become the number one concern for those that run food manufacturers and retailers. However, the attention now given to social responsibility reflects a major shift in priorities. Being a good corporate citizen, and being recognised as such, has become a major preoccupation for the food industry worldwide, as Catherine Sleep reports.