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    Good growth for gum market

Good growth for gum market

The high per capita gum consumption in the US would surprise no one who has seen an American movie or watched a baseball game but what is more striking is that this mature and developed market continues to show significant growth. Francisco Redruello of Euromonitor International reports on the product innovations which have sustained consumer interest.

US: Cadbury launches Stride gum

A new and “ridiculously long lasting” chewing gum has been unravelled by Cadbury Schweppes’ US confectionery unit Cadbury Adams USA…

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