Innovation - success in the US Archives - Just Food
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Innovation - success in the US

The IRI New Product Pacesetters Top 10

The IRI New Product Pacesetters Top 10

For the last 13 years, IRI has published its New Product Pacesetters report, an analysis that showcases the ten best-selling new food and beverage products in the US. In 2007, IRI said health and wellness “reigned supreme” and the analysts saw the trend as a “fundamental shift” in the way US consumers perceived food.