UK: Muller “most-promoted food brand” – the just-food promo tracker
Yoghurt brand Muller was the most-promoted food brand in the UK in April, according to exclusive data seen by just-food.com.
just-food launches Promo Tracker
Promotions are a key weapon in a supplier's armoury – especially in times of economic turbulence and weak consumer spending. However, suppliers are coy about how they use promotions. In tandem with mySupermarket-Insights.co.uk, just-food's Promo Tracker seeks to shed more light on the UK's promotional landscape.
On the money: Sainsbury’s food focus drives growth
Sainsbury's has insisted that its focus on delivering high quality, good value food products remains “at the heart” of its…
UK: Promotions propel Co-op, says Kantar
Price cuts and promotions have made The Co-operative Group the fastest-growing retailer in the UK, according to the latest sales…