UK: Muller “most-promoted food brand” – the just-food promo tracker
Yoghurt brand Muller was the most-promoted food brand in the UK in April, according to exclusive data seen by just-food.com.
Promotions are a key weapon in a supplier's armoury – especially in times of economic turbulence and weak consumer spending. However, suppliers are coy about how they use promotions. In tandem with mySupermarket-Insights.co.uk, just-food's Promo Tracker seeks to shed more light on the UK's promotional landscape.
Yoghurt brand Muller was the most-promoted food brand in the UK in April, according to exclusive data seen by just-food.com.
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