Marketing goes retro
Golden oldies meet consumer need for reassurance
In recent months, the UK food sector has seen a number of successful reintroductions of once popular but discontinued brands.…
UK: Thorntons launches online sweet store
UK confectioner and retailer Thorntons has launched an online sweet store in a tie-up with Tangerine Confectionery. The range, on…
UK: Birds Eye in “value” promotion
Frozen food company Birds Eye is joining forces with UK retailers to offer a "value" campaign in the new year.…
