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  1. Marketing innovation

Marketing innovation

Retailers work hard to attract shoppers to their stores, but how well does marketing work once they are through the door? Tracking consumer behaviour inside supermarkets is vital if retailers and manufacturers are to exploit the full potential of their merchandising programmes. Katy Humphries & Catherine Sleep report on a new formula that gauges the effectiveness of in-store marketing.

US: In-store marketing metric devised

The In-Store Metrics Consortium, a collaboration of manufacturers and retailers led by the In-Store Marketing Institute, has devised a formula…

US: Study shows benefits of GDS

A report published jointly by consultancy Accenture, the Food Marketing Institute (FMI), the Grocery Manufacturers Association (GMA), Wegmans Food Markets…

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