Marketing innovation

New metric takes in-store marketing to a new level

Retailers work hard to attract shoppers to their stores, but how well does marketing work once they are through the…

US: In-store marketing metric devised

The In-Store Metrics Consortium, a collaboration of manufacturers and retailers led by the In-Store Marketing Institute, has devised a formula…

FRANCE: Carrefour introduces new technology

French supermarket group Carrefour has introduced integrated loyalty and promotions technology developed by the Israeli-based IT firm Retalix in its…

US: Study shows benefits of GDS

A report published jointly by consultancy Accenture, the Food Marketing Institute (FMI), the Grocery Manufacturers Association (GMA), Wegmans Food Markets…

US: Brands favouring online marketing to attract kids

The Kaiser Family Foundation has released a report saying that 85% of the top food brands using TV advertising also…