Is Second Life a new opportunity for food marketers?
A new world is waiting to be conquered by food manufacturers and retailers. Social networking websites such as Second Life…
Marketing technology
A new world is waiting to be conquered by food manufacturers and retailers. Social networking websites such as Second Life and YouTube provide an unprecedented opportunity for companies to market their products and services to a consumer demographic that can be difficult to reach through tried and tested channels. Bernice Hurst investigates.
US: Brands favouring online marketing to attract kids
The Kaiser Family Foundation has released a report saying that 85% of the top food brands using TV advertising also…
Food manufacturer web games discourage exercise
Soaring child obesity rates are forcing food manufacturers to back away from TV advertising. So isn’t it a trifle absurd…