The future for Godiva Archives - Just Food
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The future for Godiva

A slew of bidders could be hungry for Godiva

Campbell Soup Co. may no longer want upmarket chocolate business Godiva but with demand for more expensive chocolate rising, there is likely to be a fierce battle for the business. Dean Best reports.

US: Campbell mulls sale of Godiva chocolate

US: Campbell mulls sale of Godiva chocolate

Campbell Soup Co. may sell its Godiva Chocolatier business, after admitting it was exploring strategic alternatives for the business. Campbell president and CEO Douglas Conant said Godiva "does not fit" with the US group's focus on "simple meals".

Just the Answer – Larry McWilliams

Just the Answer – Larry McWilliams

Developing the key emerging markets of China and Russia has become a key plank in the international strategy of US food group Campbell Soup Co. In this month’s Just the Answer, Larry McWilliams, president, Campbell International, discusses the company’s plans for these markets and the unique insights the company has gained into the soup-eating habits of Russian and Chinese consumers.