A slew of bidders could be hungry for Godiva
Campbell Soup Co. may no longer want upmarket chocolate business Godiva but with demand for more expensive chocolate rising, there is likely to be a fierce battle for the business. Dean Best reports.
The future for Godiva
US: Chocolate set for growth on premium boost
The US market for chocolate is primed to grow from US$16bn last year to $18bn by the end of 2007, according to the latest research.
US: Campbell mulls sale of Godiva chocolate
Campbell Soup Co. may sell its Godiva Chocolatier business, after admitting it was exploring strategic alternatives for the business. Campbell president and CEO Douglas Conant said Godiva "does not fit" with the US group's focus on "simple meals".
Just the Answer – Larry McWilliams
Developing the key emerging markets of China and Russia has become a key plank in the international strategy of US food group Campbell Soup Co. In this month’s Just the Answer, Larry McWilliams, president, Campbell International, discusses the company’s plans for these markets and the unique insights the company has gained into the soup-eating habits of Russian and Chinese consumers.
