The opportunities in Europe's gluten-free market Archives - Just Food
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The opportunities in Europe's gluten-free market

Briefing: France’s gluten-free market plays catch up

Briefing: France’s gluten-free market plays catch up

France's gluten-free market has taken longer to develop than in some of its neighbours in western Europe. But growth is starting to gather momentum. In this part of just-food's briefing on the region's gluten-free sector, Dean Best looks at the evolution of the French market and its future prospects.

Briefing: The product trends to watch in European gluten-free

Briefing: The product trends to watch in European gluten-free

As the gluten-free market grows and competition - from both specialists and interested conventional manufacturers - intensifies, innovation will be vital. The rate of product development is increasing - Mintel says one in ten products launched in the entire food sector last year was gluten free, up from 2% in 2005. However, as one industry watcher puts it, there is a lot of "spray and pray" to NPD in the category. What trends can manufacturers harness for success? Dean Best reports.

Briefing: Interview: Gluten-free early-mover Mrs Crimble’s plots future growth

Briefing: Interview: Gluten-free early-mover Mrs Crimble’s plots future growth

Mrs Crimble's was one of the clutch of brands Tesco listed when it set up a dedicated free-from fixture in the UK a decade go, a move seen as key to the early development of the category in the country. With gluten free now a crowded market, how can Mrs Crimble's continue to grow? Dean Best met with Gareth Toms, the company's international commercial director, to discuss its plans.

Briefing: How is gluten-free faring in Europe?

Briefing: How is gluten-free faring in Europe?

Much of the commentary around the rise of gluten free has focused on the US, a market that alone accounted for a quarter of global sales in 2014. But what about the opportunities in Europe? The UK, home to its own well developed gluten-free category, also attracts column inches and, despite some concerns about the maturation of the market still offers opportunities. On the continent, a clutch of western European countries are home to categories at different stages of development. In the first part of our management briefing looking at Europe's gluten-free sector, we provide a run-down of the region's major markets - and hint at the countries to watch.