The prospects for protein: Interview: Powerful Yogurt presses on as protein battle heats up
In 2012, around the height of the Greek yoghurt boom in the US, Powerful Yoghurt launched with a high-protein product…
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The prospects for protein: Drinks at centre of NPD push in dairy
The dairy category has been one of the hotspots for protein-focused NPD in recent quarters, as manufacturers look to tap…
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The prospects for protein: The bitesize interview: UK protein ice cream brand Wheyhey
Wheyhey, a fledgling UK-based high-protein ice cream brand, has had a rollercoaster three years, entering administration in 2012 before fresh…
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The prospects for protein: Protein supplements moving mainstream
Protein supplements, once the preserve of beefy body builders, are moving into the mainstream. A positioning that links protein consumption…
The prospects for protein: The emerging ingredients
Consumer interest in protein is driving the use of different protein ingredients in a range of foods. Jonathan Thomas looks…
The prospects for protein: Why snacks is set for continued growth
From bars to jerkys, the snack industry has visibly been hit by the protein bug. As more consumers seek quick…