The dairy category has been one of the hotspots for protein-focused NPD in recent quarters, as manufacturers look to tap into rising demand for foods packed with the nutrient. Dean Best looks at the products launched and what else could be on the horizon.
Wheyhey, a fledgling UK-based high-protein ice cream brand, has had a rollercoaster three years, entering administration in 2012 before fresh investment enabled the business to start again. It is now riding the wave of rising consumer interest in protein. Co-founder Damien Kennedy declines to comment on the reasons for Wheyhey's administration but outlines the company's development, his belief high-protein will soon be a mainstream category and his desire for the firm to follow in the footsteps of Red Bull and Innocent.
Protein supplements, once the preserve of beefy body builders, are moving into the mainstream. A positioning that links protein consumption to healthy lifestyle choices is broadening the appeal of the products and resulted in strong category sales trends in developed markets such as North America, Australia and western Europe. Katy Askew looks at the sector's prospects.
Consumer interest in protein is driving the use of different protein ingredients in a range of foods. Jonathan Thomas looks at the ingredients attracting the interest of food manufacturers as they develop more products to meet growing demand.