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BRICs and beyond: Foreign firms face fight for India’s biscuit market

BRICs and beyond: Foreign firms face fight for India’s biscuit market

Kraft Foods' recent move to launch its Oreo biscuit brand into India has drawn attention to what is a growing sector in the country. India's biscuit market is attracting growing multinational interest but powerful domestic players already dominate the market and the jury is out over whether foreign companies can easily grab market share. Mini Pant Zachariah reports for just-food from Mumbai.