What is the potential for stevia, the intense sweetener? Archives - Just Food
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What is the potential for stevia, the intense sweetener?

In the spotlight: stevia, the intense sweetener

In the spotlight: stevia, the intense sweetener

With the pull of consumer demand for diet or low-sugar foods and the push of regulatory pressure to reformulate products, food and beverage manufacturers are increasingly looking to intense sweeteners - and the new kid on the block, at least in key markets like the US and Europe - is stevia.

just the answer – William Mitchell, PureCircle

just the answer – William Mitchell, PureCircle

The food industry is paying increasing attention to stevia, a natural, zero-calorie sweetener that its suppliers claim can help manufacturers meet growing demand for healthier products. Stevia suppliers like UK-listed PureCircle are securing contracts with more of the food industry's leading names and today (30 July) the company's CFO William Mitchell talked to Dean Best about the development and potential of the ingredient.