Danone has launched a lactose-free line under one of its flagship dairy brands, Activia, in Spain.
The new ActiviaSin Lactose range – available in natural, kiwi and peach flavours – “offers a lactose-free alternative with natural bifidus that helps the digestive health of consumers with lactose intolerance”, Danone said.
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There are now “more than 30 varieties of Activia flavours in the different ranges of the brand”, Danone said.
The new line-up is on sale in packs of four units at a recommended retail price of EUR.99 (US$2.22).
Last month, Danone reported muted growth in its underlying sales in the first quarter of the year, a result described by the French giant as “in line with expectations”.
The company said like-for-like sales from its fresh dairy business fell 2.3% amid a 5.3% fall in volumes. Danone pointed to “difficult market conditions” in Europe and the performance of Activia, two factors that have been affecting its fresh dairy sales for a number of quarters.
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By GlobalData
