French retail giant Carrefour has announced plans to launch a major advertising campaign, aimed at increasing customer numbers at its French hypermarkets.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The advertising campaign will be followed by a customer loyalty programme in April, reported Reuters.


“2004 will see the relaunch of hypermarkets in France,” Bernard Dunand, head of Carrefour France, was quoted as saying. “I am confident hypermarkets will have an important future.” 


Carrefour recently reported disappointing fourth-quarter sales, due in part to lower consumer spending at its French hypermarkets. Fourth-quarter like-for-like sales at the company’s French hypermarkets fell 1.8%, mainly due to lower sales of non-food items.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now