In a bid to tap into the US$13bn global organic food and beverage (OFB) market, the Indian government has launched a National Programme for Organic Production (NPOP).

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The programme is designed to realise the potential within Indian agriculture for organic production methods, link food producers with export markets and ensure the manufacture of a product that attracts a premium price.


India already has a strong tradition in organic farming, but the NPOP hopes to maximise the advantages of this tradition by further reducing chemical input quotas and establish standards for OFB production.

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