The Romanian arm of Kraft Foods International, Kraft Foods Romania, has revealed that it will start selling Milka chocolate directly in the country this month.
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The move, which will mean that Kraft will be utilising its sales network, will see the price of a 100g Milka chocolate bar to 25,000 Romanian lei (US$0.76) from the current price of 35,000 lei.
Until now, Kraft Foods Romania MD Stephan Warley explained to Apropo Romania, Milka was sold through a Romanian trading company.
