The Romanian arm of Kraft Foods International, Kraft Foods Romania, has revealed that it will start selling Milka chocolate directly in the country this month.
The move, which will mean that Kraft will be utilising its sales network, will see the price of a 100g Milka chocolate bar to 25,000 Romanian lei (US$0.76) from the current price of 35,000 lei.
Until now, Kraft Foods Romania MD Stephan Warley explained to Apropo Romania, Milka was sold through a Romanian trading company.
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