The 7-Eleven convenience chain is set to launch a line of own-brand protein enriched chocolate bars in the US.
The new products have been developed by the chain in partnership with Biochem (R) Sports and Fitness Systems, in a bid to cater for the burgeoning market in functional foods.
“This is a stepping stone to partner with nutritional companies and create more functional foods that meet our customers’ needs,” revealed Jeff Hamill, vice president of non-foods at 7-Eleven.
The bars, which contain an extra 5-10g of protein and a calorie count between 150-260, are available in three varieties: chocolate pieces, peanut butter cups and chocolate chews.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataTo view related research reports, please follow the links below:- The 2000-2005 World Outlook for Chocolate Confectionery |