US food giant Mars Inc has appointed Bulgarian distributor company Kaven Iradis as its new official importer and distributor for Mars products.
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Kaven Iradis outbid 40 other competitors for the business, which will see it distribute pet food brands such as Pedigree, Whiskas, and Kitekat, and a confectionery portfolio that includes Snickers, Twix, Mars and Bounty.
The Bulgarian company is also the official distributor of US consumer goods giant Procter & Gamble.
